Thursday, March 27, 2014

The "Brand" of Pennsport, Then & Now

Have you ever thought about the rich history of Pennsport? It's one of Philly's first neighborhoods and has one of the countries strongest port traditions. Simply put, Pennsport is cool beans and don't forget it.

At Media, a branding and design firm out of Old City, has chosen to celebrate some of Philly's oldest 'hoods  by branding them based on their services or traditions. - which features Fishtown, Manayunk, and Old City -

As for Pennsport, then and now speaks to our neighborhood's long love affair with the shipbuilding along the Delaware River as well as the ever-present tradition of the Mummer's, the lifeblood of the community.

"Widely considered as the First Ward of Philadelphia," says Ian T. Berg in the blog post. "Pennsport hold a history like no other neighborhood in the city."

Pennsport Then: What better way to set the tone for Pennsport's history as a shipbuilding section of the country along the Delaware River than to literally brand its mark on the side of a ship. The wood grain and typeface speak worlds long ago and transports to the late 1700s. Pennsport was badass back in the day.

"Even more interesting, it was the site of the construction of the first U.S. Naval ship" via At Media

Pennsport Now: "Spirit of Mummers" highlights the neighborhood's propensity for having a grand old time strutting Two Street on New Year's Day. The design borrows the colorful pillar of the Mummer's Museum on Washington Avenue -- Pennsport's answer to the famous Chinese gateway at 10th and Arch.

"With it's first official parade in 1901, the celebration of the New Year in Philadelphia has always been highlighted with the colorful costumes, floats, and antics of the Mummers" via At Media

Which one do you like best? Did they nail the spirit of the neighborhood? How would you have branded Pennsport?

Drop a line in the comments, on Twitter, Facebook, or Email and tell us what you think.
In part 2 of the series we examine some of the oldest parts of Philadelphia's history. These neighborhoods have seen some radical change over the centuries, while others have held strong onto their roots to further solidify their place in the quilt that is this great city. - See more at: http://atmediadesign.com/blog/thenandnow-part2.php#sthash.jrcuNB5N.dpuf
In part 2 of the series we examine some of the oldest parts of Philadelphia's history. These neighborhoods have seen some radical change over the centuries, while others have held strong onto their roots to further solidify their place in the quilt that is this great city. - See more at: http://atmediadesign.com/blog/thenandnow-part2.php#sthash.jrcuNB5N.dpuf
In part 2 of the series we examine some of the oldest parts of Philadelphia's history. These neighborhoods have seen some radical change over the centuries, while others have held strong onto their roots to further solidify their place in the quilt that is this great city. - See more at: http://atmediadesign.com/blog/thenandnow-part2.php#sthash.jrcuNB5N.dpuf

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